One of the greatest things about living in to today’s world is the number of options we all have. These options cover the entire gamut. I remember starting a business in Ireland in the late 90′s and I was quite surprised when it took me over a week to be able to purchase a copier and I had only a few models I could choose from. Or going to the grocery store to find only a couple of different brands offered of most items. Obviously today, my beloved Ireland has made huge leaps compared to yesteryear but it made a lasting impression on how I had taken things for granted and just expected the rest of the world to be like it was back home.
Our customers today are facing similar changes within our industry. Where in the “olden days” they had to rely on us, the real estate community, to provide them with the information about what was available for sale in the local marketplace. Today, they not only have that information but in many cases may know more about the property or community than we do. Read the rest of this entry »